MySpace Repositions - Goodbye Friends, Hello Bands

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MySpace acclimated to be the amusing networking site, but Facebook has larboard MySpace in the dust apprehensive what happened to its audience. Even the boyhood admirers has confused to Facebook abrogation MySpace behind. As MySpace assuredly stands aback up and starts to dust itself off, addition accomplished that it was time to reposition the brand. To that end, the MySpace tagline, “a abode for friends,” is no more. According to NewsCorp (who owns MySpace), the new MySpace will be a abode for entertainment.

According to an commodity in the Wall Street Journal, NewsCorp CEO Rupert Murdoch said that the new MySpace will be a abode area “people are attractive for accepted interests.” Surprisingly, that doesn’t assume actual altered from the old MySpace. Isn’t that what amusing networking sites are for — to acquisition bodies with accepted interests? Sounds like it’s time to get a bit added artistic in agreement of what MySpace will become. The “common interests” position has been done already. What can MySpace accompany to the amusing Web that’s new or bigger than what bodies can acquisition elsewhere?

Refocusing the cast is a abundant idea, and bands and entertainers absolutely accept become the mainstay of MySpace of late. Let’s face it, it’s the age of alcove business online, but it’s actual adamantine for brands to reposition bound abundant to accumulate up with the alteration amusing Web back they’re endemic by a aggregation as big as NewsCorp. The repositioning is a acute move overall, but will MySpace be able to absolutely focus and charm the armpit or will it be too adamantine to let go of the old MySpace? We’ll accept to delay and see what happens.

What do you think? Is MySpace as an “entertainment portal” (Murdoch’s words) bigger than MySpace as a “‘place for friends”? Can MySpace reposition and accomplish on a added focused scale? Leave a animadversion and allotment your thoughts.

Read more: http://www.corporate-eye.com/blog/2009/07/myspace-repositions-goodbye-friends-hello-bands/#ixzz0LnP1kNRM

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